Using QR codes, mobile apps and wifi tracking data to understand visitor behaviour in exhibitions

This paper discussed the technical implementation of the project and how the design of the project evolved as the exhibition launched and then attracted visitors. The paper reveals the results of the different tracking technologies – what proportion of exhibition visitors scanned the QR codes; which objects were scanned; which objects were most viewed on the App;  dwell times by wifi enabled smartphone; and, what proportion of visitors carried wifi enabled smartphones into the exhibition during the sampling period.