Object-centered sociality – Zengestrom

profound confusion about the nature of sociality, which was partly brought about by recent use of the term ‘social network’ by Albert Laszlo-Barabasi and Mark Buchanan in the popular science world, and Clay Shirky and others in the social software world. These authors build on the definition of the social network as ‘a map of the relationships between individuals.’ Basically I’m defending an alternative approach to social networks here, which I call ‘object centered sociality’ following the sociologist Karin Knorr Cetina. I’ll try to articulate the conceptual difference between the two approaches and briefly demonstrate that object-centered sociality helps us to understand better why some social networking services succeed while others don’t….

via www.zengestrom.com