Dynamic NFC screens coming of age

NFC video screen
via Think & Go unveils NFC video screen • NFC World.

Five years after Robert Hardy and Enrico Rukzio researched mobile interaction with dynamic displays and NFC meshes, commercial applications are finally beginning to emerge: Think & Go NFC have just launched Dynamic NFC-Screen, a combined video display and smart poster that enables consumers to interact with promotional and informational videos. Below is an illustration from Hardy & Rukzio’s original paper:

Hardy and Rukzio (2008)

Hardy, R. and Rukzio, E. (2008). Touch & Interact : Touch-based Interaction of Mobile Phones with Displays. Proceedings of Mobile HCI 2008, pp. 245–254