The Problem With QR Codes

Scott Stratten’s UnMarketing Keynote at the NAMP conference, discussing QR Codes and the problem with them.


No to NoUI – Timo Arnall

A comprehensive and immensely readable rebuke to invisible interfaces by Timo Arnall, creative director at BERG in London and research fellow at the Oslo School of Architecture & Design: No to NoUI



Museum Next

12 – 14 May 2013, Beurs van Berlage, Amsterdam

Another interesting conference I’m going to miss :(

Understanding the Mobile V&A Visitor

Very useful statistics about technology use in the V&A (download PDF)

Some highlights (many more in the report):

  • Almost two thirds of visitors to the V&A own a smartphone and carry it with them in the museum
  • Two thirds of smartphone owners visiting the V&A are already using their phones to enhance their cultural visits
  • Visitors are enthusiastic about the free WiFi service provided by the V&A and the idea of accessing museum content (however, low awareness levels)
  • Younger visitors express a preference for using their own device (over museums audio guides)

Here’s an interesting blog post by Andrew Lewis, digital content delivery manager at the V&A, comparing the findings with a yet-to-be-published survey across Tate, the National Gallery and IWM.

Center for the Future of Museums: The Fractal Taxonomy of Museums

Have been looking for a taxonomy of museums, galleries, etc. but no luck. Even formulating a suitable search query on Google, which nowadays is so powerful that it finds me almost anything with just a few tries, seems a tricky business. However, in the process I stumbled upon the Fractal Taxonomy of Museums, which at least gives a long list of different types and aspects of organisations.

Understanding Sharing Habits in Museum Visits

Interesting study by Galena Kostoska, Beatrice Valeri, Marcos Baez and Denise Fezzi presented at Museums and the Web 2013:

“…initial attempts to facilitate the sharing and experiencing of the content and emotions originated by an exhibition have met limited success. To address this problem, we did several studies to understand if and how people share, and which technologies can help increase sharing.

…results tell us that, although the technology is there, we are missing the opportunity to increase participation and enjoyment. We argue that the reason is the lack of interaction design that makes it easy and fun for people to share content and emotions during the visits (but having the opportunity to enjoy the visit without spending all the time looking at their phones), the lack of simple ways to easily consume shared information.”

Overview of results available at