Interesting study by Galena Kostoska, Beatrice Valeri, Marcos Baez and Denise Fezzi presented at Museums and the Web 2013:
“…initial attempts to facilitate the sharing and experiencing of the content and emotions originated by an exhibition have met limited success. To address this problem, we did several studies to understand if and how people share, and which technologies can help increase sharing.
…results tell us that, although the technology is there, we are missing the opportunity to increase participation and enjoyment. We argue that the reason is the lack of interaction design that makes it easy and fun for people to share content and emotions during the visits (but having the opportunity to enjoy the visit without spending all the time looking at their phones), the lack of simple ways to easily consume shared information.”
Overview of results available at http://comealong.me/sapiens/study/results.html