Understanding the Mobile V&A Visitor

Very useful statistics about technology use in the V&A (download PDF)

Some highlights (many more in the report):

  • Almost two thirds of visitors to the V&A own a smartphone and carry it with them in the museum
  • Two thirds of smartphone owners visiting the V&A are already using their phones to enhance their cultural visits
  • Visitors are enthusiastic about the free WiFi service provided by the V&A and the idea of accessing museum content (however, low awareness levels)
  • Younger visitors express a preference for using their own device (over museums audio guides)

Here’s an interesting blog post by Andrew Lewis, digital content delivery manager at the V&A, comparing the findings with a yet-to-be-published survey across Tate, the National Gallery and IWM.