Very useful statistics about technology use in the V&A (download PDF)
Some highlights (many more in the report):
- Almost two thirds of visitors to the V&A own a smartphone and carry it with them in the museum
- Two thirds of smartphone owners visiting the V&A are already using their phones to enhance their cultural visits
- Visitors are enthusiastic about the free WiFi service provided by the V&A and the idea of accessing museum content (however, low awareness levels)
- Younger visitors express a preference for using their own device (over museums audio guides)
Here’s an interesting blog post by Andrew Lewis, digital content delivery manager at the V&A, comparing the findings with a yet-to-be-published survey across Tate, the National Gallery and IWM.