The Problem With QR Codes

Scott Stratten’s UnMarketing Keynote at the NAMP conference, discussing QR Codes and the problem with them.

QR code scams

[…]
Warren Sealey, director enterprise learning and knowledge management, Symantec Hosted Services explained: “we’ve seen criminals using bad QR codes in busy places putting them on stickers and putting them over genuine ones in airports and city centres.”

[…]
Sian John, UK security strategist at Symantec, said: “There has been an explosion in the number of QR codes over the last couple of years, and cybercriminals are taking full advantage. Because QR codes just look like pictures it’s extremely difficult to tell if they’re genuine or malicious, making it easy to dupe passers-by into scanning codes that may lead to an infected site, or perhaps a phishing site.”

In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times

In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times

Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers were given discounts at the store during those quiet shopping hours.

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South Korea

18th May 2012 in Marketing & Advertising.

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